This Privacy Policy explains how Dana55 collects, uses, processes, stores, and protects your personal data when you access or use our platform at dana55.lat. We are committed to handling your information with the highest standards of care, transparency, and security. Please read this document carefully — it forms part of your agreement with Dana55.
A snapshot of Dana55's core privacy commitments. The full policy detail follows below.
Dana55 ("the Company", "we", "us", "our") operates the online casino and sports betting platform accessible at dana55.lat. As part of providing our services to players across Malaysia, we collect and process certain categories of personal data. This Privacy Policy describes what data we collect, why we collect it, how it is used, who it may be shared with, how long it is retained, and what rights you hold in relation to your data.
This Policy applies to all individuals who access or use dana55.lat, including registered account holders, visitors who browse the platform without registering, and individuals who contact our support team. It covers data collected through the website, through our customer support channels, and through payment processing interactions.
ℹ Scope Notice: By registering an account or using the Dana55 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree, please discontinue use of the platform and contact support to close your account.
This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference.
For the purposes of this Privacy Policy, the following definitions apply:
| Term | Definition |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data. This includes name, identification number, contact details, IP address, and financial information. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, transmission, restriction, erasure, or destruction. |
| "Data Subject" | The individual to whom the personal data relates — in this context, any registered Player or user of the Dana55 platform. |
| "Data Controller" | Dana55, the entity that determines the purposes and means of processing personal data collected through the platform. |
| "Third Party" | Any entity other than Dana55 and the Data Subject, including payment processors, identity verification providers, and technology infrastructure partners. |
| "Cookies" | Small text files placed on a user's device by the platform for purposes including session management, analytics, personalisation, and fraud detection. |
Dana55 collects personal data across several categories, depending on the nature of your interaction with the platform. The categories below outline what we collect and the context in which it arises.
Note: We do not collect or store full payment card numbers. Payment transactions are processed by certified third-party payment processors who handle card and banking data under their own security standards.
Dana55 collects personal data through the following channels:
Dana55 processes your personal data for the following defined purposes. We do not process data for purposes beyond those listed below without first obtaining your explicit consent or establishing a new legal basis.
| Purpose | Data Used | Basis |
|---|---|---|
| Account creation and management | Identity, contact, and account data | Contract performance |
| Age verification (21+ requirement) | Date of birth, identity documents | Legal obligation |
| Processing deposits and withdrawals | Financial data, payment identifiers | Contract performance |
| KYC / identity verification | Identity documents, address data | Legal obligation / AML compliance |
| Fraud detection and prevention | Technical, financial, and behavioural data | Legitimate interest |
| Customer support delivery | Contact data, communication records | Contract performance |
| Platform analytics and improvement | Usage and technical data (anonymised) | Legitimate interest |
| Responsible gambling compliance | Gaming activity, deposit data | Legal obligation |
| Promotional communications | Email, contact data | Consent (opt-in only) |
Dana55 processes personal data only where a valid legal basis exists. The primary bases on which we rely are as follows:
Dana55 does not sell or rent personal data to third parties. We may disclose personal data to the following categories of recipients where necessary and in accordance with this Policy:
Third-party vendors engaged by Dana55 to support platform operations — including payment processors (FPX, DuitNow, Touch 'n Go, Boost, GrabPay, Maybank, CIMB, cryptocurrency networks), identity verification providers, cloud infrastructure hosts, and customer support software providers. These parties process data under contractual data processing agreements and are not permitted to use your data for their own purposes.
Dana55 may be required to disclose personal data to competent regulatory bodies, law enforcement agencies, or courts of law where required by applicable law, court order, or regulatory directive. We will notify affected Players of such disclosures where we are legally permitted to do so.
Where Dana55 suspects or detects activity indicative of money laundering, fraud, or other financial crime, we may share relevant data with financial intelligence units, law enforcement agencies, or industry fraud prevention databases without prior notice to the Player.
⚠ Important: Dana55 will never sell, trade, or share your personal data with advertisers, data brokers, or marketing companies. Any third-party data sharing is limited strictly to what is necessary for platform operations or legal compliance.
Dana55 uses cookies and similar tracking technologies on dana55.lat to ensure the platform functions correctly, to remember your preferences, and to understand how users navigate the site. The following categories of cookies are used:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential / Session | Required for the platform to function — maintaining login sessions, session security tokens, and form data. | Session (deleted on logout) |
| Functional / Preference | Remembering your language preference, display settings, and last-visited game categories. | Up to 12 months |
| Analytics | Aggregated, anonymised data on page visits, click paths, and feature usage — used to improve the platform. No individual is identified. | Up to 24 months |
| Security / Fraud Detection | Device fingerprinting and behavioural signals used to detect fraudulent access attempts and account takeover activity. | Up to 12 months |
You may adjust your cookie preferences through your browser settings. Disabling essential cookies will impair platform functionality and may prevent you from accessing your account. Dana55 does not use advertising or tracking cookies for third-party ad networks.
Dana55 retains personal data only for the period necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data destruction procedures. Players who close their accounts voluntarily may request immediate deletion of non-legally-required data by contacting our support team.
Dana55 implements a layered approach to data security, combining technical controls, administrative procedures, and physical safeguards to protect personal data against unauthorised access, disclosure, alteration, or destruction.
While Dana55 takes all reasonable measures to protect your data, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and interests, Dana55 will notify affected individuals and relevant authorities in accordance with applicable legal requirements.
As a Data Subject, you hold a number of rights in relation to your personal data held by Dana55. We are committed to facilitating the exercise of these rights in a timely and transparent manner.
How to Exercise Your Rights: Submit a written request to our support team via email at or through the Live Chat function. Please include your registered email address and a description of the right you wish to exercise. We will respond within 14 business days. We may need to verify your identity before processing certain requests.
Dana55 is an adults-only platform. Our services are strictly restricted to individuals aged 21 years or older. We do not knowingly collect, solicit, or process personal data from individuals under the age of 21.
If Dana55 becomes aware that personal data has been collected from an individual under 21 — whether through a fraudulent registration or otherwise — we will immediately suspend the associated account, delete all personal data related to that individual to the extent permitted by law, and take all reasonable steps to prevent further access.
⚠ Underage Gambling: Underage gambling is illegal and socially harmful. Parents and guardians concerned about underage access to online gambling platforms are encouraged to use parental control software and to report any suspected underage account activity to .
The Dana55 platform may contain references to or integrations with third-party services — including payment networks (such as DuitNow, FPX, and cryptocurrency blockchain networks) and identity verification providers. These third parties operate under their own privacy policies and data protection practices, for which Dana55 bears no responsibility.
When you initiate a payment via Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, or any other supported payment method, the relevant transaction data is handled by the respective payment provider's infrastructure. Dana55 receives only the confirmation and reference data necessary to credit your account. We do not have access to your full banking credentials or card numbers.
We encourage you to review the privacy policies of any third-party service you interact with in connection with your Dana55 account.
Dana55 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform functionality. The "Last Updated" date at the top of this page will be revised to reflect any changes.
Where changes are material — meaning they substantively alter how we process your personal data or affect your rights as a Data Subject — we will notify registered Players by email at least fourteen (14) days before the changes take effect. Non-material clarifications or corrections may take effect immediately upon publication.
Your continued use of the Dana55 platform following the effective date of any updated Privacy Policy constitutes your acknowledgment of and agreement to the revised terms. If you do not accept the changes, you should discontinue use of the platform and contact our support team to close your account.
For any questions, concerns, or requests related to this Privacy Policy — including requests to exercise your data subject rights — please contact the Dana55 data protection team using the following details:
Related Policies: For information about your rights and responsibilities as a Dana55 player beyond data privacy, please refer to our Terms & Conditions and Responsible Gambling pages.
Your personal data is handled with the same care and precision we apply to every other part of our platform. From encrypted transactions via DuitNow and FPX to strict access controls on your account data — privacy is built into everything at Dana55. For players aged 21 and above only.
Questions about your data? Contact us at | Terms & Conditions | Responsible Gambling